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Success Stories
Online Shopping Success Story
An international retail giant partnered with DSP360 to achieve large-scale user acquisition for their flagship eCommerce app. This app enables users to shop millions of products from leading international brands, all in one place and at the best prices.
Objectives
The retailer collaborated with DSP360 to drive significant international user acquisition for their mobile app ahead of the November Singles’ Day sales. The primary goal was to ensure new installs came from high-quality shoppers by optimizing campaigns for day-7 retention rates that exceeded the retailer’s benchmark goals.
Our Approach
DSP360 implemented a dual strategy, combining high-intensity burst campaigns with supplementary non-incentive campaigns to scale installs rapidly in time for Singles’ Day.
As the holiday approached, conversions surged, resulting in a 74% increase in installs during the first week of November. Momentum peaked closer to Singles’ Day, with acquisition rates climbing by 60% between November 10th and 11th alone.
On the peak day, DSP360 campaigns converted over 200,000 new users in a single day, with installs demonstrating exceptional quality. More than 86% of installs met the retailer’s key audience quality benchmarks.
“DSP360 has been an outstanding partner, delivering both audience scope and quality. We’re excited to continue our collaboration beyond the Singles’ Day period.”
– Senior Marketing Manager
Results
DSP360’s Singles’ Day campaigns were a resounding success, driving high-quality conversions at scale. Key outcomes included:
•250% increase in conversions during November.
•2.4x increase in installs on Singles’ Day itself.
•Over 86% of installs meeting quality benchmarks, reinforcing the campaign’s effectiveness.
DSP360’s expertise in mobile campaigns made a significant impact, solidifying their role as a key partner for the retailer’s growth initiatives.
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