DSP360 Drives Success for Leading Travel Apps

Travel

A prominent travel provider partnered with DSP360 to boost new user acquisition for their two online travel agencies (OTAs). These platforms, which feature the Middle East’s top mobile travel apps, offer incredible deals on over 1 million hotels, flights, and comprehensive holiday packages worldwide.

Objectives

The travel provider sought DSP360’s expertise to attract mobile users who would complete bookings for flights and hotels. Together, they launched targeted mobile acquisition campaigns focusing on key markets in Saudi Arabia and the United Arab Emirates.

Our Approach

DSP360 analyzed audience demographics, interests, and behaviors, uncovering distinct user preferences for each app. One app resonated more with adults, families, and business travelers, while the other attracted younger travelers. By tracking critical engagement metrics such as completed bookings and total revenue, DSP360 effectively targeted the ideal users for each group, maximizing user engagement and lifetime value.

“We are impressed with the results achieved for our two OTAs. DSP360 has been an exceptional partner in this success story.” – Head of Strategic Online Business Unit

Results

This partnership proved highly successful, with ongoing collaboration extending over a year. Regular assessments and optimizations based on real-time audience insights and ad performance led to remarkable outcomes for both mobile apps, including:

•300,000+ new installs

•12x increase in conversions within just 4 months

•Cost-revenue ratio twice the developer’s benchmark goals

DSP360 continues to deliver transformative results, driving exceptional growth for the travel industry’s leading apps.