New Subscriptions

A leading digital agency partnered with DSP360 to execute large-scale mobile subscription campaigns for one of their premier video-on-demand (VOD) clients.

The VOD brand’s mobile app delivers the ultimate fan experience, allowing users to download full movies and shows for offline viewing anytime, anywhere. With fresh, original content added weekly, users enjoy unparalleled choice and flexibility.

Objectives

The agency collaborated with DSP360 to run national app install campaigns targeting highly engaged young adults in the US. By tracking key post-install behaviors, such as subscriptions, DSP360 optimized targeting strategies and campaign parameters to reach the brand’s most valuable audiences.

Our Approach

DSP360 leveraged strategic in-app and mobile web placements to launch cost-per-engagement (CPE) campaigns aimed at acquiring users most likely to subscribe. By tailoring creative strategies to highlight popular original series instead of focusing solely on the brand, audience engagement saw a significant boost.

DSP360’s in-house studio produced custom video and static banner creatives aligned with trending series and new premieres. For example, by capitalizing on the virality of a hit summer series, DSP360 achieved up to 2x more installs and 5x more subscriptions compared to previous campaigns.

“DSP360 has become one of our client’s top-performing partners in both user volume and quality. Their personalized insights reports have been instrumental in evaluating overall performance across the advertiser’s critical KPIs.”

— Growth Marketing Lead

Results

DSP360’s targeted approach and creative innovation established them as a key player in the VOD brand’s marketing success.